THE NO-CODE ROUTE
WordPress
Download Experiment Connector from your account, install it in WordPress and pair your website. Basic text experiments don't need selectors or custom code.
A good idea deserves a fair test
Two versions.
One question answered.
Instead of changing your website and hoping for the best, compare your idea against what's there now. Same website. Different possibilities. Evidence you can use.
Create your first experimentFits the way your website is built.
A SMALL WEBSITE SNIPPET
JavaScript websites
Verify domain ownership, then add the versioned browser script from your installation page. Use it for content tests on ordinary websites and navigation-aware web apps.
DEVELOPER-CONTROLLED
React & custom apps
Use the framework-free SDK and React adapter to render your own variations. Your code controls the experience; Splitworthy manages assignment, goals and reporting. Repository installation, not yet npm.
From “what if”
to “now we know”.
- 01
Verify and connect
Prove ownership through WordPress pairing, a DNS record or a verification file. A public site ID alone never establishes ownership.
- 02
Choose one change and one goal
Compare original and alternative text, or a developer-built experience. Pick a click, destination page or genuine custom action as your primary goal.
- 03
Launch a fair comparison
Eligible visitors are assigned 50/50 to A or B. Assignment stays stable while the visitor identifier is retained. Consent requirements still apply.
- 04
Read the result, not just the headline
Review exposures, conversions, confidence intervals and quality warnings. Finish your test before judging a winner — and accept that sometimes the answer is inconclusive.
Your original website always has a way back.
Safe fallback, consent withdrawal and emergency controls are part of the engine. Client-side testing still depends on your site's loading and cache setup, so verify your installation with a real test before rolling it out.
Your next idea deserves a fair test