Small changes. Sensible pricing.
One toolkit. Three proposed ways to grow.
Choose your scale, not which essentials you can afford.
Proposed launch pricing — not a paid offer. Subscriptions, checkout and plan limits aren't active. Prices, allowances and VAT treatment will be confirmed before paid plans launch.
For your first better-performing website.
£19/ month
Proposed price · VAT treatment to be confirmed
1 website
10,000 tested visitors / month
Content & developer experiments
Click, page & custom goals
Honest statistical reporting
Consent controls & emergency stop
For growing businesses with more to test.
£39/ month
Proposed price · VAT treatment to be confirmed
5 websites
50,000 tested visitors / month
Content & developer experiments
Click, page & custom goals
Honest statistical reporting
Consent controls & emergency stop
For a portfolio of ambitious websites.
£79/ month
Proposed price · VAT treatment to be confirmed
15 websites
150,000 tested visitors / month
Content & developer experiments
Click, page & custom goals
Honest statistical reporting
Consent controls & emergency stop
Proposed allowances apply to visitors taking part in experiments, not all website traffic. The final counting rules and overage policy are still to be confirmed. Creating an account does not purchase a plan.
Our proposed approach is simple: scale the number of websites and tested visitors, without making trustworthy results an expensive add-on.
Clear, bounded allowances — not promises we haven't validated.
No annual discount, free trial or money-back guarantee is being advertised before those offers exist.
Your next idea deserves a fair test